Eszterházy Károly Katolikus Egyetem

The objective of this course is to enhance students’ understanding of the importance of marketing and strategy in managerial decision-making. The course provides a clear and brief statement of the principles of marketing and the marketing strategy process, and supplements this fundamental knowledge with real-life problems, examples and cases that illustrate how such principles can be applied in practice. In addition to two end-term exams, the course relies on homework assignments to inspire students to explore the key marketing questions managers have to face in the global arena.